Andy Pocock Joins PointRoll as Managing Director of EMEA

Andy Pocock to Draw on His Deep Experience Working with Tangozebra & DoubleClick Rich Media to Expand Business for PointRoll's Digital Advertising Solutions in EMEA

LONDON – September 24, 2008 – PointRoll, the leading provider of rich media advertising solutions, announced at ad:tech 2008 the appointment of Andy Pocock as Managing Director, EMEA. In his new role, Andy will oversee all marketing, sales and business development for PointRoll across EMEA and will drive the company's continued growth throughout the region. PointRoll is a wholly owned subsidiary of Gannett Co., Inc, the largest publishing and media company in the U.S., which includes USA Today and The York Evening Press. PointRoll currently powers rich media campaigns for more than two thirds of the Fortune 500, serves ads in 40 countries worldwide and served more than 70 billion impressions in 2007.

"We are extremely excited to welcome Andy to our growing international team. He has a wealth of experience and will be a key driver in our expansion across EMEA," said Jason Tafler, CEO for PointRoll. "We are eager to grow PointRoll's global presence and introduce our digital advertising solutions and full-service customer support to marketers in EMEA, while also helping US marketers rollout their digital advertising efforts globally."

Andy began his digital advertising career at rich media pioneer Tangozebra in 2000, where he helped the company become one of the industry's leading technical and creative players. As Business Development Director and a senior member of the management team, Andy was responsible for Tangozebra's international expansion across Europe, as well as supporting the completion of DoubleClick's acquisition of Tangozebra in 2007. After the acquisition, Andy became a Director of DoubleClick's Rich Media division and continued this strategic expansion across EMEA.

"I strongly believe there's a major opportunity for PointRoll to make a significant impression in the rich media market in EMEA. I think their track record of innovation combined with creativity and full-service capability makes PointRoll extremely attractive to marketers looking to run truly compelling campaigns," said Andy Pocock of the new position. "It's an exciting time to join the company; we're already working with major clients such as Apple, Intel, Target, McDonalds, UPS, Ford, Procter and Gamble, Disney, Bradford & Bingley, and look forward to further expansion in years to come."

About PointRoll
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.